According to studies, it has been observed that 90 percent of people look for products and services on the Internet using search engines like Google, Yahoo, or Bing. And, it is interesting to note that 75 percent of these users have social media profiles. It might be on Facebook, Twitter, Google+, LinkedIn, or YouTube. This is where the significance of SEO and SMO packages comes into play.
Both SEO packages as well as SMO are crucial for improving your company’s brand image and online presence. In this article, we are going to understand why both of these are essential for the enhancement of your online business.
When it comes to search engine optimization, it makes your company’s products or services visible to search engines. On the other hand, social media makes your marketing or promotional campaign human and user-oriented. Since it is not possible to ignore any of these, you are required to maintain a balance between search engine results pages and individual Internet users.
You might be wondering why both of these should be implemented? Well, the effectiveness of SEO and SMO differs in respect of time. As far as SM sites like Facebook or Twitter is concerned, they can bring your website a huge volume of traffic just within a matter of a week, after it has been launched. On the contrary, search engine optimization will take at least 2 months time to produce positive results.
This does not mean that you will belittle the impact of SEO. Though it takes some amount of time to show positive results, it is beneficial for your product or service related website in the long-term. In the future, it will bear results in respect of quality traffic and conversions. So, be prudent to implement search engine optimization and wait for effective results. And, at the same time keep the inflow of targeted and quality traffic with the help of social networking.
Many website owners fail despite implementing SEO and SMO. Do you know why? To make search engine optimization and social networking efforts effective, you need the services of topnotch professionals who have sound education and experience in the field. Only, then businesses can experience the desired outcomes. Though it is important to note that implementation of SEO campaigns will cost you more than that of social media. To bring down the cost, you are required to implement both of these. It has been found that the majority of the Internet marketers offers special discounts to businesses that opt for a dual package. When both SEO and SMO packages are used, it helps in producing results quickly and with less effort.
So, this is the way you can achieve value for your money and witness positive online marketing results. In simple words, when you are investing in a dual package, you will get assured results provided you hire the best talent in the industry. It will give you long-term benefits and save your hard earned dollars if you invest in a double deal.
What have been your experiences in this regard? Do you want to share something valuable? Please comment.
Josi Maran is a digital marketing expert and possesses ample knowledge in ethical search engine marketing. As a techie, she enjoys sharing her valuable knowledge with her readers on SMO packages . Continue reading if you are really interested to learn about SEO packages, as well.