Nowadays, you’d be hard pressed to find someone who doesn’t have a Facebook account. It’s also rare to find a person completely unfamiliar with Twitter. Because of how commonly used these and other social media sites are, it would make sense for any entrepreneur to harness social media for business purposes.
Facebook is a particularly useful tool for making your business appealing. Unlike websites, which can come off as too cold or corporate if not done well, it’s all too easy to make personal connections with your clients through Facebook. Facebook allows you to set up a page for your business, and you can do a whole lot with it, and with ease. You can post photos of your products, post status updates regarding your latest offerings, and converse with current and potential customers. The latter is especially useful if they have any complaints or pressing questions. Facebook definitely beats the old Comments and Suggestions box.
Moreover, you can use social media for business transactions. Going back to Facebook, customers can actually send you their orders via private messages. Think of your business’s Facebook page as a truly interactive, virtual store. Customers can chat with you right before purchasing an item. You can show off your latest wares to whoever’s online. Social media, then, is not all style and no substance. It offers equal parts of both, which is quite rare in this day and age.
As for simpler social media sites such as Twitter, they can be used to efficiently supplement what you’re doing on Facebook. There are times when harnessing social media for business purposes means taking the simple route. By setting up a Twitter account and amassing followers, you can give clients short and sweet updates about your business. Unlike Facebook which entails a bit more time and energy to go through, Twitter allows your clients to know what’s up with just a few taps on their cell phones. Just being in your clients’ consciousness through these teensy tweets can make a world of difference.
Business strategies have really come a long way from just giving out flyers and prettifying shop windows. The barrier between the owner and the customer has been more or less torn down. When you harness social media for business purposes, you are contributing to a whole new way of looking at the world. It’s far easier now to sell something and make great a real, human connection at the same time.
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