Fendi Handbag Story and New Series

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FENDI’s story began in 1925. In a small workshop in Via del Plebiscito of Rome, the couple of Edoardo FENDI and Adele FENDI began to produce handbags and fur. After World War II, the company began to expand its business. And the five daughters Paola, Anna, Franca, Carla and Alda FENDI of Edoardo FENDI and Adele FENDI joined the family business in 1946. Today, FENDI continues to shock the fashion circle with its innovative designs.

Retro college style—Fendi large-capacity briefcase
The new embossed printing calf briefcase Fendi lunched is made of calf, with relief printing. Although it looks a bit old, it is the classic academic design. The slightly rough leather has a rich retro sense, and the reflective material highlights the low-key sense of luxury. The design is still simple and ordinary that Fendi always insists on, and the fine tailoring is the best embodiment of their clothing family.

Fendi 2010 early autumn fashion handbags series
Shiny patent leather texture and the eye-catching lines bring the sexy sense, and show the beautiful gesture. With cutting-edge ideas and miracles, FENDI displays the extraordinary imagination and creativity in this season again. The bags in autumn and winter season have the eye-catching innovative designs. The sophisticated production is frequently reflected in the details, making you always experience the surprises brought by the famous luxury fashion brand FENDI.

FENDI new Firenze handbag series
The name of this series comes from the Firenze with the reputation of romance, known as Florence, where is also the home of FENDI Selleria leather process.
Firenze handbag carefully selects the fine leather with high quality, decorated with the hand-stitched double-needle thread FENDI Selleria’s good at, which is meticulous and classic.
The shape refers to the practical doctor bag frame. The on-off part of handbags has also adopted the natural wood and beautiful plastic, which is quite delicate and pleasant.


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