Do you have an interest in managing the links between an organization and its customers? Have you completed an Ontario Secondary School Diploma (OSSD) or equivalent, or mature student status (19 years or older); English Grade 12 C or U or equivalent, or skills assessment and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or skills assessment? If you answered ‘yes’ to these questions then you may want to consider attending the Business Marketing Training at Centennial College, officially known as Business Administration – Marketing.
This three-year offering emphasizes a broad-based training in business. Thanks to this approach, it readies students for a variety of careers within marketing, while also covering specific business marketing training skills such as marketing research, marketing communications (which includes advertising and promotion), interactive marketing (which includes direct marketing, e-marketing and customer relationship management) and brand planning. As a result, students of this business marketing training go onto become sales representatives, direct marketing coordinators, marketing research analysts, sales and promotion coordinators, assistant product managers, and customer relationship managers.
Students benefit from a dynamic and interactive environment that is facilitated by experienced faculty members who encourage learning through case studies, guest lectures, presentations, projects, and computer simulations and technologies. In addition, the Marketing program, which includes Product Marketing Training, is facilitated from Progress Campus, which houses many other business courses and allows for networking and interacting with peers from similar programs.
The business marketing training sees students, in their first semester, completing courses that are common to most Centennial College business programs. In this first year, courses include: Strategies for Business Success, Fundamentals of Business, Microcomputer Applications Software, Business Operations and more. Once they are comfortable and have a solid business foundation, students partake in more specialized business marketing training. This is achieved through courses such as Interactive Marketing (focuses on those marketing strategies that are fast emerging as key to effectively communicating with today’s consumers. Interactive marketing, as developed in this course, concentrates on three interrelated components: relationship marketing, direct marketing, and digital marketing); Professional Selling (intended to provide background to the development of successful sales presentation skills that will enhance participants’ ability to develop sales presentations to satisfy customer needs and wants. Emphasis will be placed on pre-selling activities, techniques and procedures to use during the sales interaction and post sales activity); Principles of Marketing (provides an overview of contemporary marketing, emphasizing the management of the product/service, price, promotion and distribution areas of an organization within a changing environment); and more.
Business marketing training at Centennial College is rounded out through a real-life experience called an industry project feature. Participation in this feature includes students working in team setting on a real project that is sponsored by an entrepreneurial endeavour, small business or major company. This is the students’ opportunity to show potential employers how well they work under pressure and in a professional situation.
To graduate from Centennial College’s business marketing training, students must maintain a C grade average and an overall GPA of 2.0.