Are Backlinks Really That Important In Internet Marketing?

Any online marketer will tell you that to be profitable, you have to get interested people to see your offers. Some marketers use Google Adwords or some other type of pay per click marketing to get site visitors. You don’t have to use pay per click just to get people that are interested to look at your offers. By building backlinks to your web sites and web pages, you can get good site traffic. Backlinks are the major backbone for a lot of online marketers because they have realized how vital backlink building can be for their success.

First, allow me to explain just what a backlink is. When you see a link on a site that points to a different site, that is a backlink. So in your case, you will want to build backlinks on other sites that point back to your web site or money page. Most Internet marketers will agree that backlinks are used by search engines to judge how important your web site is to phrases that online users are looking for. Let’s look at it this way. Let’s just say you have a site and on this website you are selling widgets. If you build links to your website using the keyword targeted text “widgets”, your web site will end up ranking higher in the search engine results when online users perform a search for that word.

While it is simple enough to see the importance of these links, building them is not easy. There are numerous strategies for building backlinks, and in this article we are going to tackle a number of the most effective backlink building techniques.

Some of you may already know this but submitting your web site to site directories is one way to build backlinks. A web site directory is precisely what it sounds like: it is a directory that lists sites. This is actually a very simple method to use as all you do is submit your web site URL, a title and in many cases a short description of your website. The trick here is to choose a title that you believe people would search for in the search engines because the title of the link will be link pointing to your web site. Then when the directory publishes your web site in their listings, you have a permanent link that will be directing people and search engines back to your website. You will be able to find all the directories you want to submit to in the search engines.

Another way a lot of Internet marketrs begin building high quality backlinks is by using a technique known as article marketing The process is rather simple but can take up a lot of time. The basics of this method include drafting articles that deal with the subject of your site, after which you take the articles and submit them to all the article directories you can find. Within the article itself or in the resource box, you place a keyword targeted link back to your web site. When possible, create different versions of your article to be submitted to the different article directories. This will give the links more value and will also improve your ranking.

Anyway, there are numerous other ways to build backlinks for your site, but these methods should get you going. And if you would like to speed things up a bit, you can find programs to help you with your submissions. Nonetheless, see to it that you do your research before buying these types of programs. Some of the software packages can help get the job done more quickly, others will be useless.

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